Why Text Marketing?
In short, because its how people communicate...
In the past few years, texting has, far and away, become the most preferred way to communicate. As of 2019, 93% of the population is using SMS texting service. It has become the most efficient way to reach people. Even better, text messages are opened and viewed 91% of the time with a response rate up to 41%. Compare that to email rates (email has about a 20% read rate and 6% response rate).
But the best reason to use text messages to communicate with your audience is that text messaging has a super power. That super power is response. Response rates are off the charts and your customer's answers can be invaluable.
With Texting For Less, you can see customer's response in real time and respond instantly. Its infinitely more efficient than the old email to webform route. Many companies have tried to use Android or IPhone messaging apps as a substitute for sending SMS texts. The problem with instant messaging apps are the deliverability limits. Even the best pay messaging apps will limit the number of contacts that can be sent messages at once. Worse, there can be compatibility issues between apps. Its far from efficient.
Additionally, data networks can get overloaded during busy hours or crisis situations, SMS Messages can still get through when phone calls, email and internet based messages may be unable to go through. Public schools and government organizations and hospitals tend to use these services for similar reason.
So why should you communicate with your customers via text?
*Its currently your customer's goto communications method.
*Better open rates than any other method of communications.
*Better response rates than other methods, by an order of magnitude.
*Faster response time that any other method.
*Real time communications.
*Better reliability during system overload or crisis situations. Think about it, you need only to hear the ringtone of a text message and you immediately grab your phone to see who contacted you. Statistics show, if you are not texting, you are behind the times.
Think we're making this stuff up? Think again...
Questions? Give us a shout.